Experience the ‘joi’ of flourishing hair with Joico’s potent, easy-to-use range of products, meticulously crafted to cater to your distinct hair type, rejuvenating and revitalizing all hair textures.
What do Joico Hair Products Offer?
Incorporating cutting-edge salon technologies and ingredients, Joico’s extensive selection of shampoos, conditioners, and hair masks aim to reconstruct and fortify your hair from the core. With each use, Joico products strive to reverse damage and restore your tresses to a state of health, offering an extraordinary shine.
Joico provides a product to accommodate every hair type and condition, ranging from breezy waves to tight coils. Here are some of our favourites!
- For coloured hair: o Joico’s colour shampoos and conditioners sustain the vibrancy of your hair colour for an extended period. The Colour Endure series utilizes the Multi-Spectrum Defence Complex to nourish your hair while safeguarding the colour from fading and damage. o If your hair feels dry and strained after colouring, consider the K-PAK Colour Therapy series. o Luster Lock leave-in treatments, including the Multi-Perfector and Glossing Oil, amplify shine, reduce breakage, and shield against UV and thermal damage. o Joico Hydra Splash is excellent for fine to medium dehydrated hair, while Joico Moisture Recovery caters to dry, thick, coarse hair. o Hydra Splash shampoo offers 24hr hydration without burdening the hair and can be intensified when used with Hydra Splash Conditioner and Hydrating Gelee Masque to further detangle and tame frizz.
- For Damaged hair: Has your hair lost its former glory? The Defy Damage series can efficiently reverse damage and eliminate impurities build-up, leaving your hair shiny, soft, and immaculately clean. The Defy Damage Shampoo smoothens hair cuticles and retains vibrant colour, while the matching conditioner restores moisture. Finish with the Protective Shield to avert further damage from UV exposure and environmental pollutants.
What is Joico K-PAK?
The Joico K-PAK series comprises shampoos, conditioners, and innovative treatments engineered to repair and fortify damaged hair. The SmartRelease liposome technology used in these products helps reverse years of damage by targeting weak sections and reconstructing them, resulting in healthier hair resistant to future breakage.
You can discover a fantastic selection of K-PAK Reconstruct products at Hairdresser Direct, including powerful treatments like the K-PAK Reconstructor balm. Its usage is straightforward! Apply the K-PAK Deep Penetrating Reconstructor to damaged locks and style as usual for stronger, healthier hair with plenty of texture.
The K-PAK Colour Therapy range caters explicitly to coloured hair, incorporating the same K-PAK reconstruction technologies as the original line. African Manketti and Argan oils deeply nourish hair distressed from colouring while sealing in colour for vivid vibrancy. To use the K-PAK Colour Therapy Multi Perfector, shake and apply to damp hair before combing, blow-drying, and styling as usual.
Is Joico Good for Your Hair?
Joico hair products restore your hair to its optimum health. A daily routine involving Joico shampoos, Joico conditioners, and Joico leave-in treatments is infused with potent ingredients that bolster hair against damage, intensify colour, infuse shine, and enhance manageability.
Many products incorporate cutting-edge scientific technologies for hair health and contain an abundance of nourishing botanicals and proteins rich in antioxidants and fatty acids. Here are just a few of the powerful ingredients found in Joico hair care:
- Argan oil
- Bamboo Extract
- Rice Protein
- Lotus Flower
- Manketti oil
Is Joico Cruelty-Free?
Joico is PETA certified and classified as ‘Animal Test-Free.’ They neither conduct testing on animals nor permit other companies to test their products on animals at any stage of the production process. Users can be assured that their Joico hair care products are created using advanced technologies and raw materials without causing harm to animals. Joico promotes others to adopt this compassionate approach. When testing is mandated, it is performed on human volunteers under medical supervision with their full consent!
Are Joico Products Sulfate-Free?
Although sulfates are effective in removing dirt and oil from your hair, they can excessively strip oil, leaving your hair dehydrated. Sulfates can also irritate sensitive scalps; thus, many Joico shampoos and conditioners are sulfate-free, designed to clean and protect hair without stripping it of natural oils.
Joico sulfate-free products include the Blonde Life Brightening Shampoo, Colour Endure Sulfate-Free Conditioner, Defy Damage Protective Shampoo, and Joifull Volumizing Conditioner.
Does Joico Purple Shampoo Work?
A favourite across all hairstyles, from pixie cuts to expansive curls, Joico shampoos, conditioners, and masques work tirelessly to restore hair to its healthiest state.
The Joico Blonde Life series is a dazzling collection of hair care products designed to refresh and intensify blonde hair. The Blonde Life Brightening Shampoo and Conditioner keep golden and platinum hues looking fresh and shimmering, while detangling locks and eliminating dirt for the softest hair imaginable.
Neutralize unwanted yellow tones with Joico Blonde Life Violet Toning Foam, which effortlessly transforms your hair into smooth, angel-blonde tresses ready for styling.
Preserve your blonde locks with Blonde Life Brightening Veil, which defends hair against humidity, UV damage, chemicals, and heat from styling tools like straighteners and curlers.
